PORTFOLIO

/

ABOUT
Branding
Print
Logos
Product
Environments
Reports
Point Blue Conservation Science
Yingli Solar
Galleria Dallas
California Kitchen
Knowledge Architecture
Hipbone
AMERS
Juice Branding Company
WORKS Motorsports
YINGLI SOLAR
Visual Identity Campaign & Co-Branding with 2014 FIFA World Cup™
KATLAND provided a wide range of services over the course of several years to Yingli Solar, the multi-national solar power corporation headquartered in Baoding, China. Projects varied in scope—from detail-oriented communications graphics, product cut-sheets, data sheets, and trade show graphics—to large-scale long-term project management applications with responsibility for company-wide design as well as international team coordination.

These larger efforts included two global branding campaigns—one, Yingli Solar's world-wide corporate identity, and the other, the co-branded materials designed to celebrate Yingli's sponsorship of the 2014 FIFA World Cup. Both of these major projects included logo and identity work; complete corporate collateral design (business cards and brochures to billboards and banners); branding strategy; and brand identity standards and guidelines books.

KATLAND's numerous other projects for Yingli Solar include a Partner Brand Book (guidance for Yingli's corporate partners); logo and identity work for other Yingli sponsorships, including US Soccer® and FC Bayern Munchen®; website graphics; and various projects for subsidiary entities such as Yingli Americas and Yingli Green Energy Europe.
WEBSITE
Credits: Brad Clemmons, Ceci Smith &
Elise Alschuler
 

415-336-5853 / kat@katland.com

KATLAND / Copyright 2014