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SF CONSERVATORY OF MUSIC
Identity, Signage & Wayfinding
The SFCM needed to honor and encourage donor contributions in support of the Conservatory’s elaborate capital campaign, as well as to establish a comprehensive signage and wayfinding system. The final designs work with the architecture of this brand-new building in San Francisco’s civic center and encapsulate the Conservatory’s illustrious musical tradition.

This expressiveness simultaneously had to achieve a high degree of functionality in order simply to convey the complicated program, address the diversity of users, and clarify potentially confusing building navigation. Working with a variety of musical themes, most notably gesture and rhythm, our design features a figurative representation whose fluid lines recall the trace of a conductor’s baton.
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Credits: SMWM
 

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